Advertising
on Colorado Journal
When you advertise on Colorado
Journal's Web site or in Colorado Journal's high-quality e-mail
newsletter, your message reaches an audience of dedicated outdoor
enthusiasts. Hikers, backpackers, anglers, hunters, skiers, and mountain
bikers are just some of the potential customers who will read your ad.
Colorado Journal offers banner,
button, and text ads that will drive customers to your Web site and to
your business. You can tailor your message to Colorado Journal readers and
supply them with a link to your Web site or e-mail address. Here's a
summary of the ads that Colorado Journal offers:
Web-Site Banner Ad. Your
banner ad on Colorado Journal's Web site appears at the top of each page,
ensuring you of maximum visibility to the site's visitors. Banner ads are
468x60 pixels in size. If you don't already have a banner ad to place on
our site, we can design an ad for you. Our design fee starts at $20 and
varies with the complexity of the ad.
Web-Site Button Ad. A button
ad on Colorado Journal's Web site appears in the left-hand column of each
page. Ads are 125x125 pixels in size. No matter where readers go on our
site, your ad is always there. We can design an ad for your business. Our
design fee starts at $20 and varies with the complexity of the ad.
E-Mail Newsletter Text Ad.
Text ads in Colorado Journal's e-mail newsletter deliver your message to
reader's electronic mailboxes every two weeks (see our 2001 and 2002
publication schedule below). Each newsletter contains commentary about the
outdoors, links to the latest outdoor-recreation information on Colorado
Journal's Web site, and a useful tip to help readers better enjoy their
outings. Our readers are subscribers; they welcome our newsletter in their
mailboxes, and they'll welcome your message, too. When you purchase a Prime
Position in the newsletter, your ad will appear above the newsletter's
"Trailhead" section and will be among the first items that
appear to readers. When you buy a Secondary Position, your ad will
appear at the top of one of the newsletter's other sections -- Recreation
News, Going Places, or Outdoor Tips. In your e-mail newsletter ad, you can
place a one-deck headline, as many as 50 words of body text, and a
hyperlink. When more than one customer buys a particular position in the
newsletter, the ads appear in order of sale.
Combination Package. Get
more for your money and make sure that readers see your message by placing
ads on Colorado Journal's Web site and in the e-mail newsletter's Prime
Position. Readers will see your ad in the newsletter, and they'll see your
message again when they click through to the Web site. Combination
packages are available by the month, which means your ad runs on the Web
site for one month and appears in all newsletters that publish during that
time period.
Interested in Advertising with
Us? We are happy to discuss with you ways that advertising on Colorado
Journal can help you drive customers to your business and Web site. Rate
information is available below; long-term rates reflect our
steady-advertiser discount. To place an ad or to receive more information,
contact Tom@ColoradoJournal.com.
Our mailing address is Colorado Journal, P.O. Box 1764, Loveland, CO
80539.
Rates effective as of Jan. 20,
2001.
| Web-Site Banner Ad (468x60
banner or 125x125 button) |
1 month |
2 months (10%
discount) |
6 months (15% discount) |
12 months (20%
discount) |
| Rates do not include design fee |
$12.50/month |
$11.25/month |
$10.62/month |
$10/month |
Newsletter Publication Dates
Colorado Journal's e-mail
newsletter will be published on the following dates:
2001
January 3, 17, 31
February 14, 28
March 14, 28
April 11, 25
May 9, 23
June 6, 20, 27 (Issue of the 27th
publishes one week early because of the July 4 holiday)
July 11, 25
August 8, 22
September 5, 19
October 3, 17, 31
November 14, 28
December 12, 26
2002
January 9, 23
February 6, 20
March 6, 20
April 3, 17
May 1, 15, 29
June 12, 26
July 10, 24
August 7, 21
September 4, 18
October 2, 16, 30
November 13, 27
December 11, 18 (Issue of the 18th
publishes one week early because of the Christmas holiday)
